In 90 Days, You Stop Running Your Business for Taxes and Start Running It for Profit and Pay.
Most owners run their business on a tax model. They minimize today and steal from tomorrow. And cash never shows up. You are always behind.
The Easy Numbers Profit System installs the other model. The one that pays you, builds wealth, and stops making April the only month that matters.
90 days. A different story. Or your money back. No questions asked.
Schedule a Free 15-Minute Call → Or book a Free P&L Review Currently accepting 3 Profit System installs this month.
Where to Start.
Two paths. Pick the one that fits.
Path 1: You are not sure if there is a real problem yet.
Book a free 15-minute call. Tell me your revenue, your pay, and your biggest financial headache. I will tell you if going deeper makes sense. No pitch. No pressure. Schedule a Free 15-Minute CallPath 2: You already know something is off.
Book a Free P&L Review. Bring your P&L. I will tell you which of the Four Named Problems show up in your numbers. 15 minutes. Free. Diagnosis only. Book a Free P&L ReviewYou Built Something Real. Here Is Why It Still Doesn't Feel That Way.
Your bank account runs dry every month. That is the symptom. Here are the structural causes underneath it.
The Cash Flow Crisis
Your business is doing revenue. The bank account still runs dry. You do not know when money is coming in, whether payroll will clear, or how much you can safely pull out. That is not a slow season problem. That is a structural one. And it has four causes underneath it.
The Owner Pay Gap
You are the last person to get paid in your own business. No market-rate wage. No plan to get there. The median owner salary is $57,600 a year. One in three owners cuts their own pay just to keep the business alive. You did not start this business to be the lowest-paid person on the payroll.
The Breakeven Lie
Your CPA gave you a breakeven number. It looks fine on paper. But that number was built to satisfy the IRS, not to pay you. A breakeven calculation that doesn't include your market-rate salary isn't a breakeven. It's a lie. Your CPA's number is not wrong. It is just not built for you. And you have been running your business to hit a target that was never real.
Profit Leaks
The margin is leaving your business in three places and most owners can't see any of them. Jobs priced without tracking what they actually cost. Marketing spend with no measure of what it returns. Overhead with no benchmark to tell you if it's killing you. Every month you run without these numbers is a month of margin you cannot get back.
The Scaling Blind Spot
You want to grow. But every hire feels like a gamble. Every pricing decision is gut feel. Every slow month makes you wonder if the whole thing is working. You don't have a model. You have instincts. And instincts don't scale. Forty-five percent of owners respond to financial pressure by working more hours. You are not running out of effort. You are running without a model. And effort without a model does not compound.
The Exit That Never Pays
75% of owners plan to exit in the next 10 years. Only 30% of businesses listed for sale actually sell. A business with no normalized P&L, no documented profit, and no clean owner pay structure sells for a fraction of what it could. Buyers pay multiples of earnings. If your earnings are not real on paper, your exit is not real either. You have been building equity you cannot cash out.
These are not character flaws. They are structural gaps. Your financial system was built for taxes. Not for decisions. Not for growth. Not for you. That is what EasyFlow installs.
The numbers know the answer. Let's go find it.
Schedule a Free 15-Minute CallHere Is What Changes.
These are not character flaws. They are structural gaps. Your financial system was built for taxes. Not for decisions. Not for growth. Not for you. That is what EasyFlow installs.
The numbers know the answer. Let's go find it.
Schedule a Free 15-Minute CallStart Here. It's Free.
Ready to see your numbers?
Schedule a Free 15-Minute Call.
15 minutes. No pitch. Just your revenue, your pay, and your biggest financial headache. If it makes sense to go deeper I'll tell you exactly what that looks like.
Schedule a Free 15-Minute CallAlready know something is wrong?
Let's name what your P&L is hiding.
Bring your P&L. In 15 minutes, I will tell you which of the Four Named Problems show up in your numbers. The Owner Pay Gap. The Breakeven Lie. Profit Leaks. The Scaling Blind Spot.
Not the dollar amounts. Not the fix. That is the install. This call is the diagnosis.
15 minutes. Free. No pitch.
THE EASY NUMBERS PROFIT SYSTEM
Stop Aiming at Nothing. Start Harvesting Wealth.
Most owners are running a business that was never designed to pay them. No real salary. No model for growth. No number to aim at. The Easy Numbers Profit System changes that. It is not a report. It is not a presentation. It is a working financial system built around your numbers, installed in 30 days, that tells you exactly what to do every month so the business starts building the life you started it for.
We find the exact dollar amount you have been underpaying yourself and build it into your P&L as a real cost. So you stop subsidizing your own business and start getting paid what you built this for.
A 12-month roadmap built around your actual numbers. So you know in January whether you can hire in June, raise prices in August, or take a week off in October without second-guessing it.
Three diagnostic numbers that show exactly where your labor, your marketing spend, and your overhead are building wealth or bleeding it. So you stop guessing and start fixing the right thing.
A monthly scoreboard built for your business. So you always know where you stand. Not once a year at tax time. Every single month.
Not Sure Where to Start? Let's Name the Problems.
Bring me your P&L. The one your CPA built. In 15 minutes, I will tell you which of the Four Named Problems your P&L is hiding:
- Is your owner pay showing up as a real cost, or are you subsidizing the business?
- Is your breakeven built with you in it, or is it a number for the IRS?
- Is your margin leaking in labor, marketing, or overhead?
- Do you have a model for scaling, or are you working more hours?
I will tell you which ones are active. I will not quantify them on a free call. That is what the Profit System installs.
15 minutes. Free. No pitch.
Most owners do not like what they see. That is the point.
Schedule a Free P&L ReviewWhat Is Your Business Actually Worth?
75% of owners want to exit in the next 10 years. Only 30% of businesses listed for sale actually sell. A business with no normalized P&L, no documented profit, and no clean owner pay structure is worth a fraction of what it could be. Buyers pay multiples of earnings. The Easy Numbers Profit System builds the earnings. That is what creates the exit.
WHAT A FULL-TIME CFO ACTUALLY COSTS
Before You See the Number, Look at the Alternative.
A real CFO is not a $5,000 line item. The market rate for a small business CFO has not been a secret for years. Here is what the numbers actually look like in 2026.
Base Salary
$195,000
Low end for a small business CFO with 10+ years of experience. Source: Robert Half 2026.
Benefits and Payroll Load
$58,500
30% on top of base. Health insurance, retirement match, payroll taxes, paid time off. Industry standard.
Executive Recruiter Fee
$48,750
25% of first-year comp. Standard retained search rate. One time. Paid before the CFO produces a single deliverable.
Year One Total
$302,250
Before they install a single dashboard. Before they recast a single P&L. That is the cost of saying yes to the wrong answer.
And that assumes you find the right person on the first try.
Harvard Business Review puts the cumulative cost of a failed executive hire at up to 10 times annual salary. For a CFO, that is a $2M to $3M mistake. 46% of newly hired executives fail within 18 months. The full-time CFO is not just expensive. It is risky.
The Easy Numbers Profit System installs the same forward-looking strategy. Without the salary, the benefits, the recruiter, or the risk.
Same outputs. Owner-normalized P&L. 12-month forecast. Monthly dashboard. Productivity ratios. Cash flow roadmap. Hire and pricing calculators. Installed in 30 days. Trained into your hands. Backed by the 90-Day Shift Guarantee.
Top of our pricing tier is $36,000. Bottom is $6,000. Both are less than the recruiter fee alone.
The Real Numbers
Easy Numbers Profit System vs. Traditional Fractional CFO
A full-time CFO was built for companies doing $5M to $50M. This was built for the owner doing $500K who wants the same clarity, the same targets, and the same shot at an exit worth something. At a fraction of the cost.
A full-time CFO is a $300,000 Year One commitment before they ship a single deliverable. The Easy Numbers Profit System starts at $6,000. One time. Same outputs. Backed by the 90-Day Shift Guarantee.
A full-time CFO wasn't built for a business doing $500K or $1.2M in revenue. This was.
I take on a limited number of new engagements each month. Same deliverables at every tier. Your price is based on your revenue. See your tier and let's get started.
Monthly or quarterly. Tiered by your revenue. Same deliverables every tier. Backed by the 90-Day Shift Guarantee.
WHAT'S INCLUDED
One Foundation. Five Tools. Same Install Every Tier.
The core install is the same at every tier. The tool stack scales with your revenue.
THE CORE INSTALL
Owner-Normalized P&L.
Your pay treated as the expense it actually is.
The True Breakeven.
Your real revenue target with your wage included.
The Profit Target.
Your 12-month revenue and margin plan.
PLUS FIVE TOOLS, INCLUDED IN EVERY TIER
The 12-Month Forecast Model.
Monthly benchmarks. Real targets. A financial roadmap.
The Monthly Financial Dashboard.
A scoreboard for your business, every month, not once a year at tax time.
The Three Productivity Ratios.
Where labor, marketing, and overhead are building wealth or bleeding it.
The Owner Pay Raise Roadmap.
A 12-month plan to close your Owner Pay Gap and pay yourself your market rate.
The Hire Decision Calculator.
Know if you can afford the hire before you post the job.
Same install every tier. Tool stack scales with your revenue.
What Changes When the Numbers Tell the Truth
THEY SAW IT. HERE IS WHAT THEY SAID.
Real Owners. Real Numbers. Real Shifts.
"For the first time I could actually see where my money was going. The numbers finally made sense."
Kalli runs a service business built on precision. She knew how to organize everything except her own financial picture.
Her P&L was built for taxes. Her owner pay wasn't showing up as a real cost. Her breakeven number didn't include her. She had no way to know if the business was actually working for her or just staying alive.
We rebuilt her P&L in the Easy Numbers format. For the first time she could see exactly where her money was going, what the business owed her, and what was leaking.
"Nick showed me exactly where my profit was leaking. We identified the fix in the first session and it changed how I think about every job going forward."
Tyler builds things. That's what entrepreneurs do. What they don't always see is which parts of the business are building wealth and which parts are quietly draining it.
We ran his Productivity Ratios. The profit leak showed up fast. One session. One clear diagnosis. One priority action.
He didn't need a 90-page report. He needed the right number pointed at the right problem. That's what Easy Numbers delivers.
90 Days. A Different Story. Or Your Money Back. No Questions Asked.
In 90 days, you will know three things you do not know today:
- Your exact Owner Pay Gap, in dollars.
- Your True Breakeven, with your wage included.
- Your Profit Target for the next 12 months.
Attend both checkpoints. Apply the recommendations. If you cannot name those three numbers from memory at Day 90, you get every dollar back. No questions. You keep everything.
A shift, not a shortcut.
About Nick
Built for Main Street. Not Wall Street.
Strategic fractional CFO work means having one eye on your immediate cash position and one eye on what your business needs to be worth in 10 years. I look at the whole picture. Owner pay. Profit engineering. Exit value. Every engagement is built around both.
I flunked out of university. Came back 15 years later. Graduated summa cum laude with a Finance degree and a Psychology degree. Was trained by venture capitalists at Innovate Springfield. Chose Main Street over Wall Street on purpose. Whether you need to improve your Wealth Gap Score, find your profit leaks, or model a strategic hire, I build the system that makes it visible. Every owner I work with had a reason they started. I help them build the financial system that actually gets them there.
Talk to NickCommon Questions
Straight answers. No consultant speak.
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Owner-operated businesses doing up to $5M in revenue. If you make stuff, do stuff, or sell stuff, this is built for you. Trades, service businesses, consultants, small manufacturers. If you have a P&L and a pulse, we can work with it.
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Short answer: yes, but not perfect.
EasyFlow is strategic CFO work. I install the Easy Numbers Profit System on top of your numbers. I don't do bookkeeping, reconciliation, or cleanup. If your books are wrong, the system can't do its job.
"In order" doesn't mean spotless. It means your books are reconciled, your revenue and expenses are categorized correctly, and your P&L reflects reality. Most owners are closer than they think. A good bookkeeper can get you there in a few weeks.
If your books are a mess, start there first. Get a bookkeeper. Once your numbers are accurate, come back. That's where I take over and the real work begins.
Bookkeeper equals the dashboard. CPA equals the rearview mirror. EasyFlow equals the windshield. You need all three pointed in the right direction.
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Depends on which call you book. There are two.
Free 15-Minute Q&A Call.
This is the conversation call. No form. No multiple choice. You tell me what's actually going on in your business. Revenue, what you're paying yourself, and the biggest financial headache keeping you up at night. If going deeper makes sense, I'll tell you what that looks like. No pitch deck.
Free 15-Minute P&L Review Setup Call.
This is the data intake call. Short and simple. Before we talk, you send me your last 12 months P&L from your CPA or bookkeeper. On the call, I confirm what I have, ask any quick clarifying questions, and lock the time for your Free P&L Review.
What happens at the Free P&L Review.
We run through your numbers together. I'll tell you which of the Five Named Problems are showing up. The Cash Flow Trap. The Owner Pay Gap. The Breakeven Lie. Profit Leaks. The Scaling Blind Spot. I won't quantify them. That's the paid Numbers Reveal. This call is the diagnosis, not the dollar amount.
If your numbers and your goals line up.
The next step is the 45-Minute Numbers Reveal. That's where the gaps get measured and the path forward gets built.
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One flat fee based on your revenue band. Six tiers. $6,000 to $36,000 for the Easy Numbers Profit System. Same deliverables at every tier. You do not pick your tier. Your revenue determines it.
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No. The first step is a free 15-minute diagnostic call. From there, some owners grab the Free P&L Review. Others move straight into the Easy Numbers Profit System. You go at your pace.
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Most clients are booked within a few days of the first call. The 30-day build phase starts from there. 90 days to a different financial story.
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No. Your CPA does your taxes. Your bookkeeper keeps the records. I help you read the scoreboard, set the targets, and make decisions. Different role entirely.
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A real profit target. A clear owner pay number. A 12-month model that tells you when to hire, when to hold, and where the money is leaking. Decisions built on numbers, not gut feel. See the full Easy Numbers Profit System or start with a Free P&L Review.
Get in Touch
The Life You Started This Business to Build Is Still on the Table.
If you make stuff, do stuff, or sell stuff and your revenue is between $100K and $5M, schedule a free 15-minute call. No pitch. Just your numbers, your pay, and what needs to change.